Picture a trade show attendee walking the show floor and seeing big-name brands reusing booths from last year’s IFT First, Superzoo, or ITMS. Their presence is noticeable, but any industry expert might see that as a reflection of the brand’s commitment to the show. That’s why you should continually optimize your trade booth design to keep it up to date and aligned with your current brand goals.

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While foot traffic to your custom trade show booth displays is essential, keeping attendees engaged is just as important. If the experience of your booth doesn’t match the promise of the high-impact graphics that caught attendees’ eyes, they will leave disappointed without providing their contact information or even speaking to your team. Here are a few tips to maximize your booth traffic and improve overall engagement.

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The outdoor industry is booming. People love to learn about new clothes, cool gear, and helpful innovations that make backpacking and spending time outside safer and more comfortable. That said, there’s a lot of competition in the outdoor industry, and you need to make a good impression at the next expo. Successful booths for trade show floors are immersive experiences that ensure your brand stays top-of-mind.

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When you take part in a trade show like IFT FIRST, you discover that there are so many working parts needed to build out the enormous food industry. From packaging technology to small-batch crafting of high-end products, there is a lot to see. That means you need to make your trade show booth custom design as eye-catching and engaging as possible. Here are some ideas to make it happen.

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Trade shows and expos are excellent opportunities for brands to showcase their products, make connections, and develop more effective marketing strategies. They rely on a strong brand presence, which you can create with engaging exhibition booths. Even niche shows like SuperZoo, a pet retail expo, give businesses of all kinds an opportunity to shine. Here’s why both small and large custom trade show exhibits are great for these events.

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There’s a question every marketing manager asks themselves when it’s time to attend the next big event in your industry: “How do I design a booth that attracts people at a trade show?” Getting eyes on custom trade show exhibits doesn’t have to be a challenge. From using eye-catching colors and high-impact graphics to telling an engaging story, there are many ways to stand out on the show floor.

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You’ve just had a middling trade show booth experience. It was fine, but it wasn’t great, and now you want to know how to improve your booth’s engagement, layout, and more. It’s time for a refresh. What makes a good booth design for trade show engagement? How can you increase brand awareness? Here are a few things to keep in mind as you update your trade show booth.


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A successful trade show booth design will help you come away from your next industry event with leads, contacts, customers ready to buy your products or services, and even partners who want to sign contracts. What are the key elements of a successful trade show booth design? From integrating innovative features into your strategy to ensuring your brand’s message is clear and concise, here are a few tips for success.

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When planning to design and buy a trade show booth, remember it’s a long-term asset. Rental booths may be short-term, but if you're getting a custom trade show booth display with the intention of using it at multiple trade shows, there are some things you need to consider. From layout to logistics, here is what to keep in mind.

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Make a splash at your next trade show by adding more color to your exhibit. Color can make a big impression on attendees, drawing them in and adding to a memorable experience that keeps your brand front and center in their minds. There are all sorts of ways to create a custom booth design for trade show success. Here’s everything you need to know about harnessing the power of color.

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