Remember when regional sports networks (RSNs) were cash cows? That era is ending fast. Cord-cutting has gutted the once-lucrative RSN business as millions of households cancel cable each year 1. Subscriber declines, combined with costly rights fees, have pushed RSN operators to the brink. Diamond Sports Group – which runs the Bally Sports RSNs – even filed for bankruptcy in 2023 under $8 billion of debt, a collapse few imagined just a few years ago 2. Warner Bros. Discovery likewise exited the RSN business, leaving teams scrambling for alternative

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In this episode we will examine shifting consumption habits among Gen Z
sports fans and how sports media can adapt. It will note research showing young fans’ declining interest in live full-game broadcasts (only 31% of global fans 18–24 watch live matches vs 75% of those 55+ ) and their preference for highlights, social media, and interactive content. Aimed at sports executives and content directors, the post will discuss strategies like snackable content, documentaries, and gamification to win Gen Z’s attention.

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Sports fans have always craved deeper engagement, and a new wave of extended reality (XR) technologies promises to deliver it. Imagine experiencing a live match not just on a screen, but all around you – with 3D replays, holographic overlays, and virtual vantage points. Achieving this level of immersion at scale will take more than cool gadgets; it demands unity across the sports and tech industries. Enter the XR Sports Alliance (XRSA), a groundbreaking coalition that is bringing together diverse players to accelerate the rollout of immersive sports experiences. In an arena long marked by fragmented experiments, XRSA is fostering the cross-industry collaboration needed to turn XR sports from novelty into mainstream reality.

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Sports broadcasts are starting to look and feel more like Hollywood productions. From cinematic camera work that mimics film and TV, to virtual production techniques straight out of VFX-heavy movies, to AI tools that streamline editing and commentary, the worlds of Hollywood and sports media are converging. This executive overview explores how innovations from film/TV production are being adapted to live sports coverage – and how they’re elevating storytelling and audience engagement in events like the Super Bowl, Olympics, NBA finals and more.

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Spatial Sports Media refers to capturing sports action in three dimensions, allowing fans to experience content from any angle with rich interactivity.  In essence, it’s the evolution of volumetric video into a fully immersive format. Unlike a traditional broadcast that confines viewers to the angles chosen by a director, spatial media enables viewers to move freely within the scene, as if they were on the field or court alongside the players. For example, a fan could use their smartphone, tablet, or VR headset to pause, rewind, and replay a pivotal moment from any perspective, even zooming in to see the action up close.

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Explore how cutting-edge technology is transforming sports and media in The State of Spatial Sports Media Podcast. Hosted by experts and thought leaders, each episode dives into the latest trends, innovations, and insights shaping the future of sports storytelling. From personalized fan experiences to game-changing advancements in spatial media, this podcast is your guide to the next frontier of sports entertainment. 

Download the full 50 page State of Spatial Media 2024 Report here https://www.skyrim.ai/about/state-of-spatial-media

Want to work together  on Spatial Sports Media contact let us know at [email protected]

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We continue our conversation with Snehal Patel (Fearless Productions) as we discuss AI and volumetric production. We also make bold predictions for 2024!

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Learn how to be fearless when using new technologies to tell your story! We chat with Snehal Patel (Fearless Productions) about how he converges multiple technologies - volumetric, virtual production, AI, robotics -  together to produce a high tech music video.  This is part 1 of a 2 part series. A can't miss for all creatives learning about new emerging technologies.

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In this podcast talk about the revolutionary Volumetric Player Specifications created by the members of the Volumetric Format Association. We discuss how all verticals in the volumetric pipeline benefits from the format, including capture, processing, encoding and rendering.

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In this episode we give our initial reactions to the new Meta Quest 3 XR headset. We also talk about the need for realistic 3D content for all forms of entertainment: sports, concerts, movies and games. Future headsets such as the Apple Vision Pro will need more than just CG 3D content.  We also spotlight Project Chimera, a new immersive media project from producer and filmmaker, Snehal Patel ( Fearless Productions).

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