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 Skyrocket Your Email Conversion Rates with Signal Analytics

 Is your email list effective? In this video, Dan Saavedra from MergeYourData explains how you can significantly improve your email conversion rates through the use of signal analytics. Learn how to reverse engineer data signals, create contact cohorts based on multiple data points, and identify key pain points that lead to conversions. Discover actionable steps to segment your audience and tailor your email marketing strategy, addressing specific needs and boosting ROI. This episode is part of the YouTube Sprint on signal analytics, specifically tailored for B2B marketers and sales professionals. Stay tuned for insights on measuring dark attribution channels in the next episode.

00:00 Introduction to Email Conversion Challenges

00:58 The Pain of Ineffective Email Campaigns

02:42 Reverse Engineering Signals for Better Conversion

03:08 Creating Contact Cohorts

03:40 Understanding Messaging and Pain Points

04:46 Segmenting Contacts and Rewriting Copy

07:55 Final Thoughts and Next Steps