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Slack and the war of the wordsSlack is the fastest growing SaaS company today and (possibly) of all time. While Slack is inherently a business communication tool, its value lies in how it helps people work together. Slack has owned this niche for years, and managed to get a grip on the market before megacorps like Google, Meta, and Microsoft.
Slack is now integrated into the Salesforce ecosystem, joining the company in a near $30 billion acquisition in 2021. With the backing of a SaaS legend in Salesforce, Slack is well equipped to stay on top of a market that they helped pioneer.
As we speak though, a battle is brewing between these companies. So, which collaboration tool will reign supreme? Yes, Slack is leading the way, but will it always be able to fend off the threat that Google, Meta, and Microsoft pose? If you have thoughts, make sure you let me know. For now, let’s dive deep into the origins of this kind of communication, early industry beginnings, and finally what makes Slack such a prime example to learn from.
View the full writeup here
Slack and the war of the wordsSlack is the fastest growing SaaS company today and (possibly) of all time. While Slack is inherently a business communication tool, its value lies in how it helps people work together. Slack has owned this niche for years, and managed to get a grip on the market before megacorps like Google, Meta, and Microsoft.
Slack is now integrated into the Salesforce ecosystem, joining the company in a near $30 billion acquisition in 2021. With the backing of a SaaS legend in Salesforce, Slack is well equipped to stay on top of a market that they helped pioneer.
As we speak though, a battle is brewing between these companies. So, which collaboration tool will reign supreme? Yes, Slack is leading the way, but will it always be able to fend off the threat that Google, Meta, and Microsoft pose? If you have thoughts, make sure you let me know. For now, let’s dive deep into the origins of this kind of communication, early industry beginnings, and finally what makes Slack such a prime example to learn from.