The CMO Whisperer

Slam Dunk Marketing Tips from NBA Champion Channing Frye


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My guest this week is former NBA player, Channing Frye. After an illustrious 14 year career, which included winning a championship in Cleveland with none other than LeBron James. Channing is now lead analyst for Warner Brothers Discovery, where he hosts the multitude of shows, including handles on NBA TV and his cohost of a very popular podcast with another NBA player, Richard Jefferson. 

Channing also started his own private wine label called Chosen Family Wines. Here's my highly entertaining conversation with Channing Frye.

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    The CMO WhispererBy Steve Olenski

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