This week on Self Starters, we’re diving deep into the science of sleep with Dr. Dan Gartenberg — better known as Dr. Snooze. As a sleep scientist, entrepreneur, and TED speaker, Dan has made it his mission to help people sleep smarter and live better.

We talk about how sleep affects every part of your life — from productivity and memory to creativity and longevity. Dan breaks down the myths around sleep, explains how sound can actually boost deep sleep, and shares the tools he’s built to make better rest accessible to all. If you’ve ever said, “I’ll sleep when I’m dead,” this episode might just change your life.

Whether you're a founder burning the candle at both ends or someone simply looking to feel more rested, you’ll walk away with real, science-backed strategies to sleep deeper and perform better.