When Jessica Zimmerman survived a childhood car crash that took the life of her only sister, she knew even then, she couldn’t waste her life. After meeting her husband at the University of Arkansas, she returned to her hometown and built a successful wedding floral design business, Zimmerman Events, that grew alongside her three young children. When her husband fell tragically ill, Jessica realized that she had to begin earning more than just the “fun money,” transforming her zero-profit events company into a seven-figure business, all while caring for her ailing husband. She’s a floral designer turned educator and author who spends her days chasing kids, recording podcasts, creating courses, and teaching students how to find life's purpose.

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