On Episode 3, we take a deep dive with Bob Dyer and Jennifer Henderson, who share the story of their hands-on approach to opening a run store in the competitive market of Saint Louis. The couple shares both the personal and business issues they faced and how eight years later, Running Niche is a perennial selection to The Best Running Stores List.

On the brand side, Chris Brewer and Drew Magaha of Mizuno USA discuss the brand’s considered focus on the specialty channel and how their “smooth” approach to product is building momentum.