Josh Bernoff writes a blog about writing, putting him among a TON of others that could be completely the same. So he uses a hook in order to stand out. In this short story about Josh's side project, we dive into how that hook has built him a successful career as a solo entrepreneur and author.

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)

Join the journey to figure out what it takes to trust your intutiion: [unthinkable.fm](https://exit.sc/?url=http%3A%2F%2Funthinkable.fm "http://unthinkable.fm")

 

LINKS TO KNOW:

Josh on Twitter: [twitter.com/jbernoff](https://twitter.com/jbernoff "twitter.com/jbernoff")

Josh's writing: [withoutbullshit.com](http://withoutbullshit.com)

Jay's Twitter (best way to chat and offer feedback): [twitter.com/jayacunzo](https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo "http://twitter.com/jayacunzo")

Jay's Snapchat (go behind-the-scenes making the show): [snapchat.com/add/jayacunzo](https://exit.sc/?url=http%3A%2F%2Fsnapchat.com%2Fadd%2Fjayacunzo "http://snapchat.com/add/jayacunzo")

 

TOPICS DISCUSSED:

Business Writing

Books

Forrester Research

Blogging

Donald Trump

Creativity

Careers

Intuition