Slip and fall injuries send more people to the ER than car accidents — and the industry meant to prevent them is built on outdated science and corporate smoke screens. In this explosive episode of Founder Freedom, meet John Sotter, founder of Safety Direct America and inventor of SparkleTuff, a revolutionary anti-slip floor coating trusted by Tyson Foods, UC San Francisco, and even cruise lines.John doesn’t just sell a product — he’s exposing courtroom cons, fake testing standards, and why most anti-slip solutions in America are dangerously ineffective. Learn how he built a solo e-commerce brand serving Fortune 500s, cracked into global markets, and continues to fight for safety with science, grit, and zero filter.🎧 Listen now if you're in e-commerce, product development, or just tired of cheap fixes that don’t work.#SlipAndFall #SafetyInnovation #FounderFreedom #EcommerceBusiness #SparkleTuff #EntrepreneurPodcast