Fixing a bit of code here, shaping an opportunity from what is left over there is not much strategy but it is emergent My insight is that it is not the nature of the content that is the issue but who is developing it. In this case we have expert minds forming it, then expert voices projecting it, and thoughtful stewards guiding it. The technology is the enabler but the business model is fundamentally different. MP4 recording     MP3 recording -- -- Your browser does not support the audio element.