CAP Beauty brought a new philosophy to the clean living space, beauty as wellness and wellness as beauty. Blending high-integrity products, creating community and content that informs and inspires, and wrapping it all in a visual and literal language that is beautiful in intention and design; CAP truly elevated clean beauty. In this episode, we were fortunate enough to sit down with original co-founder, Kerrilynn Pamer, and chat everything from CAP’s early days, the beauty industry in general, and “consistency as balance.” Tune in with us!