Eva Koromilas, Project Lead with the OECD’s Behavioural Science Unit.

Sludge is baked into many processes, from filing taxes to renewing licenses to accessing services. Fortunately, folks like Eva Koromilas are paving the way for organizations worldwide to undertake sludge audits to find and eliminate the points of friction and psychological costs that keep us from completing processes. Eva explains the value of sludge audits for organizations, for service users, and for BI enthusiasts hoping to start weaving BI into their work.