In this episode Brenda and Benny explain why influencer marketing works for small B2B companies, focusing on credibility over virality and how niche experts, analysts, and micro-influencers can open doors and generate real pipeline.

They cover goal-setting, finding relevant influencers, building authentic relationships, running small pilot campaigns, measuring business KPIs (SQLs, demo requests, pipeline), pricing models, and repurposing content to maximize ROI.