What makes a product, a person, an initiative newsworthy? How do you stay relevant and tap into our cultural zeitgeist to get on the radar of journalists and media professionals? We sit down with Kara Elder, food and cooking writer (The Washington Post, Vox, Eaten: A Food History Magazine, and more!), to talk about her collaboration project - SMALL BATCH, People + Recipes from Around DC - with local artist Marcella Kriebel. We chat about the entrepreneurs highlighted in the cookbook, what trends we see emerging for local, small business in 2020, and how to craft a perfect media pitch.

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