Digital transformation is not a toaster, you can’t just plug it in and expect it to work. It’s also not a big budget project that you wash your hands of after the end-date. So, what is it? One way to think of it is as a series of small bets, placed often. Founder and principal of her own highly-successful consulting business and former VP of Digital at Optum, Jen Swanson joins the podcast to discuss digital risk and reward, how she helps companies integrate digital into their business strategy, and why projects end but products endure.