Live from the Florida Chamber Future of Florida Forum, Small Biz Florida host Tom Kindred sits down with Jennifer Mathis, Technical Partnership Sales Leader for Craft Education, a non-profit revolutionizing workforce development through free, digital apprenticeship tracking tools. Mathis outlines Craft’s mission to become a “public data utility” for Florida’s workforce, helping businesses, educators, and workforce boards move beyond outdated, paper-based systems. She explains how Craft’s platform supports smarter talent strategies by enabling employers to digitize on-the-job training, upskill existing staff, and apply apprenticeship models to non-traditional fields, such as IT and healthcare. For small business owners, educators, and policymakers alike, this episode provides powerful and actionable insights on building a more resilient, data-driven workforce pipeline.