Global Thought Leader Insights

Small Blips of Emotion Connect You to Your Customers – the Key to Profitability and Growth


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ICG Global Thought Leader Stephen Hewett, discusses how to stay ahead in today's rapidly accelerating marketplace.Success comes from driving innovation through the delivery of basic customer needs, creating a small number of momentary, positive emotional experiences, and investing in the right balance between basic needs and those that are emerging. 

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Global Thought Leader InsightsBy Internal Consulting Group

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