Value Gene Insight Conversations

Small Brands and Private Label Divide the U.S. Food & Beverage

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The U.S. Food & Beverage market is undergoing a "Great Divide." In the last decade, nearly 60% of market growth has shifted away from incumbents to two opposing forces: health-focused "Small Brands" and value-driven "Private Labels."

In this episode, our AI hosts, Alice and James, break down how these two challenger paths evolve and why they require completely different strategies to compete with. They explain what is powering Small Brands in the health and functional segment, and why the next phase will be different. Then, they unpack Private Label’s expansion in core categories, and what the future opportunities and limitations are. Finally, they lay out the strategic fork for incumbents and what it takes to win by choosing a side.

  • (00:00) - A market splitting into small brands and private label
  • (03:45) - How small brand grow
  • (04:37) - Next phase for small brands
  • (06:20) - Private label is the value engine
  • (07:45) - How private label is evolving
  • (09:23) - The squeeze on incumbents
  • (10:15) - Two paths for legacy brands

    • Articles mentioned:
    The Great Divide in U.S. Food & Beverage: How Small Brands and Private Label Are Redefining Growth

    Check https://valuegeneconsulting.com/insights-center/ for more insights

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    Value Gene Insight ConversationsBy Value Gene Consulting Group