In this episode of HatsOff, Amanda Rae, the CEO of 17hats, discusses the challenges of dealing with emails in a small business and the importance of proactive communication.

She provides tips on how to switch from reactive to proactive communication by delivering timely and bite-sized information to clients and leads. She also emphasizes the role of automation in streamlining communication processes.

00:23 The Struggles of Email Management

00:49 The Impact of Email Overload on Business

01:43 The Importance of Business Processes and Automation

02:42 The Pitfalls of Reactive Communication

04:18 Transitioning from Reactive to Proactive Communication

04:52 The Role of Timely and Bite-Sized Information

08:51 The Importance of Relevant Communication

10:21 The Power of Proactive Communication in Business

16:44 The Role of the Professional in Driving Experience