Oklahoma business owner, Jarrad Hewett, is challenging Buc-ees over a logo dispute. Hewetts Nut Huggers Apparel, known for its active underwear, received a cease-and-desist letter from Buc-ees, claiming his cartoon squirrel logo infringes on their trademark. Hewett, who holds his own trademark, is determined to fight back, believing theres no actual infringement and that Buc-ees is overstepping.

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