Each week, we come to you with ideas from the Mouse on how you can grow your small business. This week, we're recapping and analyzing the Walt Disney Company's Q1 FY20 Earnings Call.

Inside, you'll find discussion on Disney's recent successes, their unplanned setbacks, and insights on how they capitalized on collaborations and partnerships to hit their goals.

Listen now and discover:

• What was discussed and revealed in Disney's Q1 FY20 Earnings Webcast
• Why a quarterly review process is important and how you can implement one in your own small business
• How Disney+ exceeded analysts' expectations and the marketing mix they used to gain 26.5 million subscribers
• The major ways Disney+ stacks up against Netflix, and how it leveraged good content to get where it is today
• The opportunities that can arise when you commit to doing things in a new or different way
• What a churn rate it is and how bundling can help keep your subscriber base high
• The importance of having a back-up plan for when things don't go as planned, such as the decision to shut down Shanghai Disney due to the Coronavirus (or when your first baby comes earlier than expected)

Your small business takeaways:

• Even if you're a 'late-comer' to a marketplace, you can build on current industry knowledge and consumer habits to make your own platform or product even better
• Don't compare your start to someone else's finish
• Service providers can leverage a variety of distribution platforms (like virtual summits, etc) to increase their reach, visibility, and audience
• Product-based small business owners can leverage different sales platforms (such as Etsy, Amazon, your website, etc.) to increase their discoverability
• Know what metrics you want to track in advance and have the systems in place to measure them before you launch your product
• When you should realize your revenue

Links:

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