Small Business Marketing Minute

Most businesses will tell you that a majority of their new customers come by way of referral, but few have a systematic way of getting those referrals. They simply either happen or they don't, and businesses treat it as something that is outside their control. My guest for Episode 269 of the podcast, Steve Gordon, takes a different approach. Listen to the episode to hear his foolproof strategies for dramatically increasing the number of referrals you get for your business.

With Google Local Services Ads (formerly Google Home Services) now available in most of the U.S., I thought it was high time I dedicated an entire episode to explaining them. So, this is that episode. I will tell you what these ads are, how they work, and why I believe that every eligible business should immediately sign up for them.

Having good business systems is very important to delivering consistent results to your customers over a long period of time, but most small businesses are not very good at developing them. In this episode, I talk with Brandon Vaughn, the CEO of Automate Grow Sell, about a very simple process for creating business systems that he teaches his clients.

Recently, my sister and brother-in-law visited my wife and I in southwest Virginia. During their visit, we took them on a self-guided wine tasting tour where we visited three different wineries in the area. At the first two, the four of us spent an average of $50 per person. At the third winery, we only spent $5 each. In this episode, I talk about the things that the last winery did and didn't do that caused us to spend so little money there, in the hopes that you won't make the same mistakes.

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with links to additional resources for each tip, visit redpointmarketingconsultants.com/action.