If you thought that Ivan Misner, founder of the world’s largest networking organization, gave a lot of value in the last episode of The Introvert’s Edge podcast, then this session is going to blow you away.

In this episode, Ivan not only supports my claim that introverts make the best networkers; he backs it up with research.

The data is in: The majority of the qualities that make a highly effective networker are introverted qualities – and the majority of characteristics that make for a poor networker tend to be associated with extroverts. This may seem counterintuitive, but when you think about it, it makes sense. People like to speak to and work with those who ask thoughtful questions, express interest, and listen purposefully, all fortes for us introverts!

When you attend networking events, are you looking to buy something? Neither is anyone else. Ivan explains why your goal should be building sincere relationships, not pushing for a sale. Craft 15-second descriptions of each element of your business, and share them over time at various events. People are more likely to think of you when they (or someone they know) has a specific need they know you can fill.

A USP, or a unified message, helps avoid the automatic eye-glaze that usually follows when you tell people what you do. Once you’ve expressed interest in the person you’re speaking with, and it’s your turn to share what you do, try the Eyebrow Test to see if you’ve got them hooked.

Ivan was kind enough to write a glowing endorsement of my book, The Introvert’s Edge, but while we were on camera, I thought I’d ask him to share his thoughts about the book. Here’s what he had to say.

Some Questions I Ask:

In This Episode, You’ll Learn:

Resources Mentioned in the Show

Thanks for taking the time to listen

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