Small business optimism is on the rise, according to Brad Jones, Director of the Missouri chapter of the National Federation of Independent Business (NFIB). Jones highlights how many entrepreneurs across the state are feeling encouraged by steady consumer demand and a resilient local economy, even as they navigate challenges like workforce shortages and rising costs. He notes that Missouri’s small business owners remain confident about future growth opportunities, crediting their adaptability and strong community support for sustaining momentum in an unpredictable market.