I’m Chris Beecham | founder of Zero Dollar Coaching | helping small business owners grow without ads, fluff, or guru nonsense

🚀 Work with me → https://ZeroDollarCoaching.com | Real coaching | Real accountability | No BS

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🎧 Watch the Zero Dollar Marketing podcast for real-time small business sales and marketing lessons | No theory | Just what’s actually working

Small business owner — let’s talk about “cheap marketing.”

Because most cheap marketing advice isn’t cheap.
It’s exhausting.
It steals time, energy, and sanity.

In this episode, I talk founder-to-founder about what cheap marketing actually looks like when you’re stressed, overworked, bad at marketing, bad at sales, and nervous about payroll.

No hypotheticals.
No viral fantasies.
No motivational fluff.

I share real examples from running Perch Merch — ignored outreach, bad follow-up, almost-lost corporate deals, small orders that drained time, and the boring systems that actually started working.

We talk about what really moves the needle when money is tight:
• Why “cheap marketing” usually feels expensive
• How most owners waste effort starting from zero every week
• Why reuse beats creativity in small business
• How follow-up is marketing, not pressure
• Why viral content doesn’t save stressed owners
• How structure lowers stress when payroll is close
• What 10 semi-warm outreaches per day actually looks like
• Why the 25 Open Board keeps deals alive
• How boring, repeatable marketing compounds over time

This isn’t a lesson.
It’s lived-in reality.

If you’re busy but still stressed…
If your marketing feels heavy and chaotic…
If you’re tired of gurus who’ve never made payroll…

This episode is for you.