In business, planning must happen during constant change and crises. Concentrating on strategy is incredibly difficult while extinguishing fires. However, strategy is crucial. Nothing else matters if you're missing a critical market trend or failing to stay ahead of the curve. Benjamin Friedman joins our host, Diane Helbig, to discuss ideas.

We've been through an awful lot over the past 5 years. Uncertainty, change, challenge. And yet, so many have found success, even in the face of challenge. Those companies have established effective planning processes.

Learn more about Benjamin at Helbig Enterprises.

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