Jason sits down with Joe Weisman of the Ill Noise Business Playbook for a conversation that hits close to home. Together, they talk about why small businesses and local nonprofits matter so much and how they show up every day for the people and neighborhoods that need them most.

From championing the underdog to sharing stories that actually mean something, Jason and Joe dig into what it takes to build real connections and lasting legacies right here at the local level. Along the way, they swap personal stories, throw in a few classic movie references, and remind us why small businesses are truly the heartbeat of our communities. This episode is a feel good reminder that when you focus local, real positive change follows.