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In this episode, Martin Sully discusses how to maintain a brand's tone of voice. He explains the difference between brand voice and tone of voice, and emphasizes the importance of aligning the brand voice with the company's mission, values, and target audience. Martin also suggests creating a written style guide to maintain consistency in communication. He advises auditing past content to ensure it aligns with the brand's tone of voice and highlights the significance of authenticity in influencing purchase decisions.

Key Takeaways

• Brand voice and tone of voice are two separate things, with brand voice being consistent and tone adjusting based on the audience's emotional state.
• Align the brand voice with the company's mission, values, and target audience.
• Create a written style guide to provide guidance on communication.
• Audit past content to ensure consistency in tone of voice.
• Authenticity influences purchase decisions and builds stronger connections with customers.