You would think that a business as well established as the cosmetic  business would not see a lot of disruption. 

I mean, customers try  products, select the ones that they like, and that’s the end of the  story, right? Well, it turns out that in the cosmetics business product  managers at some of the smaller firms are in the process of changing how things are done. 

This is big news because they are going after the next generation of cosmetics buyers: the millennials.