#83. Bluemercury took cosmetics out of department stores, pioneering small-format beauty retail. We talk with co-founder Barry Beck about starting the company with his wife Marla and navigating through various retail cycles to grow their business to more than 200 storefronts in 20 years—all the while remaining true to their playbook. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.