Dr. Laura Scherck Wittkoff welcomes Ann Medlock and John Graham, the founders and leaders of the Giraffe Heroes Project—an organization that has spent over 40 years celebrating ordinary people who "stick their necks out" for the common good. From their serendipitous Superman movie meet-cute to building a global movement around courage, compassion, and community, Ann and John share how storytelling became their most powerful tool for inspiring action and creating change. Key Topics Discussed The Power of Storytelling Over Preaching - John's evolution: realizing that 10,000 years of human history—from Neanderthals to troubadours—proves that **stories inspire action** in ways speeches cannot - How storytelling bypasses the mind's objections and goes straight to the heart - The role of narrative in communicating core values and inspiring heroism Redefining Courage - Courage isn't gender-specific—it's something we all possess - Ann's bold stance: firing an advisor who claimed courage was a "man's issue" - John's journey: recognizing that emotional and spiritual courage are as powerful as physical bravery - Why physical courage (climbing mountains, dodging bullets) was easier than the emotional courage required for real change The Giraffe Heroes Project: Mission & Impact - Founded in 1981 by Ann Medlock as an antidote to violence and trivia in media - Nearly 2,000 giraffes honored across 30+ fields and 16+ countries - Seven overseas affiliates extending impact globally - Civil disobedience (à la Gandhi and MLK) is celebrated; actions must benefit significant numbers of people Collaboration Over Competition - The Giraffe Heroes school program is built on collaboration, not competition - Free, digital-accessible curriculum for teachers worldwide - The program transforms classrooms: creating "communities of learners" instead of isolated, competing students - The powerful bicycle story: a student's classmates cheer when he masters riding a two-wheel bike—something that wouldn't have happened before the program Education & Youth Empowerment - Over 2,000 classroom downloads; approximately 375,000 children reached through print materials - Materials available free at Giraffe.org/teachers (email sign-up only) - The US Navy uses the program in overseas schools - Cartoon characters "Stanley" (Stand Tall) and "Beatrice" (Be Tall)—giraffe twins—tell stories to 3-year-olds about bravery and caring - Grandpa and Grandma tell different versions to reach multiple learning styles - Teachers report that kids shift from isolated to connected when exposed to the program The Ripple Effect of Recognition - Many heroes don't see themselves as heroic and are reluctant to share their stories - Telling giraffe stories inspires not just the public, but the giraffes themselves - Real example: a small-town barber doing community work thinks no one is watching—until the story is told and volunteers and support arrive - Some giraffes report they considered quitting but were re-energized by hearing their own story shared Overcoming Barriers - **Funding:** The biggest ongoing challenge. Some funders prefer direct interventions (saving redwoods, backing candidates) over storytelling - Early federal grants supported classroom curriculum development (over $1M across 10 years) - Money and mindset: convincing people that purpose-driven storytelling is as important as tactical giving - The "lightweight" perception: early critics dismissed storytelling as trivial until results were undeniable The Love Story Within the Hero Story - Ann and John met at a writer's group in New York, 1981-1982 - Ann invited John to see the original Superman movie (somewhat reluctantly) - Their three-day courtship led to a 44+ year partnership - John initially thought the giraffe concept was "lightweight" but came to see Ann as a "troubadour for our times" - Wedding entry music: Superman theme - John writes the bylaws; Ann does the creative, bold work—"it works out well" Aging, Purpose, and Public Health - Doing good has measurable health benefits, especially for aging populations - Purpose-driven service is a form of preventive medicine - Ann is 92 years old and "not quitting"; John is 83 and still creating TikToks and short-form videos - Stories of older heroes: a woman in her 80s smuggling pharmaceuticals to Central American revolutionaries, organizing environmentalists and tribes in the Pacific Northwest - The Swiss watch metaphor: a life without purpose is like a watch with no hands—what's the point? Adapting & Staying Relevant - Evolution from LPs (33s) shipped to radio stations → print materials → digital access - Now on TikTok, Instagram, YouTube Shorts, and other social platforms - Constantly reinventing tactics and strategies while staying true to the 1981 mission - Not falling behind culturally is essential to remaining impactful The Dream: "Giraffe" as a Verb - Ann's top wish: for "giraffe" to become a verb—"Let's giraffe this!" - Similar to how "Google" and "Kleenex" became verbs - A measure of cultural penetration and lasting impact Global Scale, Tiny Budget - Working on less than $100K annually - "Tiny but mighty" organization with genuinely global impact - Known from North America to Singapore - Seven overseas affiliates amplifying reach Inspiration from Other Heroes - Ann draws inspiration from Nelson Mandela's autobiographies and insightful life stories - John's personal mantra: Robert Frost's "Two roads diverged in a yellow wood / I took the one less traveled by / And that's all the difference" - Ann's personal song: "Whatever Lola Wants" from Damn Yankees—she's created something from nothing and keeps iterating **Website:** Giraffe.org - **Teacher Materials:** Giraffe.org/teachers (free, digital, email sign-up) - **Contact:** Laura at Small and Gutsy ([email protected]) - **Social Media:** Giraffe Heroes on TikTok, Instagram, YouTube Shorts **Ann Medlock** is a freelance editor, publicist, and writer who founded the Giraffe Heroes Project in 1981. She was named an Education Innovator by the National Education Association and received the Caring Institute's Caring Award. At 92 years old, she continues to lead the organization and develop new materials. **John Graham** is the Executive Director of Giraffe Heroes. A former US Foreign Service officer, he has worked on peace initiatives across Africa, Asia, and the Middle East. He has climbed Denali's north wall, hitchhiked around the world, and worked as a war correspondent. He and Ann have been partners for 44 years.