"Small Is the New Big" is a collection of essays written by Seth Godin, a well-known marketing expert. The book explores the changing dynamics of business and marketing in the digital age. Godin argues that traditional methods of business, which relied on large-scale operations and mass marketing, are no longer effective. Instead, he promotes the importance of focusing on smaller, more targeted audiences and creating "remarkable" products and services that stand out in a crowded marketplace. The book emphasizes the need for companies to embrace innovation, customer feedback, and online communication tools to thrive in the new economy.