Mark Murphy interviews Frankie Blankenship, a Cruise Planners franchise owner, about her travel business and recent cruise experience. Frankie explains that although Cruise Planners originally focused on cruises, it now offers a broad range of travel products, with her own sales split about 60% cruise and 40% land travel. She highlights Emerald Cruises’ luxury yacht product as a standout experience—featuring a 100-passenger, all-inclusive ship with water toys, elegant design, and a relaxed, flexible itinerary. Frankie shares that smaller cruise products like this appeal to clients who dislike the crowds of large ships and prefer boutique, immersive experiences.