My guest this week is Andy Heck. Andy is the Co-owner and President of Alpin Haus, an outdoor recreation powerhouse out of Amsterdam, New York. Alpin Haus has 300 employees and does 100 Million in revenue It is a third-generation private family business that started like many other great American companies with entrepreneurs and a dream. The outdoor recreation space has exploded, and this family business has endured many ups and downs over the last 59 years. This is a great episode that covers:

• How Generation 2 took things to a whole new level after building off the foundation their Dad started
• Why 2008 was a bloodbath and the hard lessons they learned that put them in a strong position when the Covid pandemic first started
• When the rest of the country is struggling with recruiting, why are they thriving, and how do their small-town values drive connection and engagement
• The deeper meaning behind what they do- why their RV’s, boats, snowmobiles, ski equipment, and more drive experiences and meaning to the families they serve
• Plus much more

Please enjoy this week’s episode with Alpin Haus, President Andy Heck! Links:https://www.forbes.com/sites/michellebruton/2023/02/28/outdoor-recreation-industry-sees-significant-growth-with-changes-in-consumer-behavior-sparked-by-covid-19/?sh=53bedfc01c1b--