Seth recounts the story of Marquita, an engineer and avid cyclist who came up with a new design for a more efficient bicycle.

Marquita pulled together a team of advisors to help her launch her product and business but was quickly bogged down with additional ideas, being told that she couldn’t launch a business without a full product line. Unfortunately, pursuing the additional suggestions led to her missing the opportunity to launch her initial idea.

Seth provides a different way of approaching this kind of situation through an enabling principle that helps you see the power of creating forward motion through small wins.