Smarketers Podcast Episode #6:

Conversations with marketers using artificial (and human) intelligence to make smarter decisions. 

During this episode, we talked with Louis Tanguay, MD & Founder of App Growth Summit.

For us Louis is a person who likes to keep things simple and real, and we like that. He adovcates on the importance of connecting with humans and building communities. App Growth Summit is one of those communities. 

Timeline:

00:00 – About Louis and App Growth Summit

05:00 – The Role of Marketers after IDFA

06:00 – How to reach people better

07:00 – AI being more A than I

07:30 – The importance of Community Building

10:30 – Hot topics in marketing that are just nonsense

12:00 – Being real to your audience

14:00 – What’s True and not True about AI in Marketing

16:00 – Content Quality vs Quantity. The 50/50 rule

18:30 – How to make the most out of your content

21:00 – Telling a consistent story along the User Journey

22:30 – The Gap between Product and Marketing Teams

23:00 – Growth as a Holistic Approach

To learn more about Smarketers visit https://www.winclap.com/