Smart AdServer LogoSmart AdServer, an independent ad monetization platform, acquired LiquidM, the Bertelsmann-owned, global Demand Side Platform (DSP) based in Berlin, Germany.

The amount of the deal was not disclosed.

LiquidM’s technology will be integrated into Smart’s technology stack to offer digital advertisers, agencies and trading desks enhanced access to premium publishers’ inventory across all major supply sources.

It will accelerate Smart’s product development to better serve the needs of publishers and advertisers contending with strategic shifts in the market.

Led by Arnaud Créput, CEO, Smart AdServer provides deal management, audience discovery, and data activation & control solutions for publishers and advertisers to build the advertising and data safe-haven to grow their programmatic advertising businesses respecting consumer privacy. | To read full story, visit https://startuparound.com/read/1577109665.7753916/Smart-AdServer-Acquires-LiquidM?ref=audio_experience