Welcome back to the Leadership Cafe podcast! In this episode, host Sally Mildren sits down with Lacey Reichwald, Director of Marketing at AHA Media Group and a dynamic thought leader in B2B content strategy and healthcare marketing. From her entrepreneurial roots running a coffee shop to her current role shaping brand and content workflows, Lacey Reichwald brings a fresh perspective on the intersection of innovation, AI, and ethical marketing.

Together, they dive into common pitfalls - like relying on technology to fix strategic gaps - and offer practical, ethical guidance for integrating AI into healthcare organizations. The conversation explores where patients and providers place their trust in AI, why strategy must always come before shiny new tech, and how authenticity can help brands truly stand out in a crowded landscape. Whether you’re AI-curious or leading change in a rural health team, this episode is packed with wisdom, actionable tips, and a dose of camaraderie over coffee mugs. 

So grab your favorite mug and join us for a thoughtful, human-centered talk on leadership, technology, and making smarter decisions in healthcare marketing.Links:https://www.linkedin.com/in/laceyreichwald/

https://www.linkedin.com/company/aha-media-groupwww.ahamediagroup.com

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