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Smart Bear Live 4: Nick from PinfoB.com at AZ Disruptors
We’re back in gear with the podcast! We’ll be more regular now. Here’s the deets if you’re unfamiliar with how this works.
Audio attached here, downloadable on iTunes or below, and transcript below.
Listen to this episode with Nick from PinfoB.com to learn how to tell customers no.
Transcript
Automated transcription services provided by:
Announcer: Welcome to Smart Bear Live with Jason Cohen. In this episode, Jason speaks to Nick from PinfoB.com at the AZ Disruptors Kickoff meeting in December with co-host, Hamid Shojaee.
Nick: The name of the company is PinfoB.com.
Jason: Well, it’s certainly a very complicated company because the name is difficult to even spell. Lucky for you, domain names are not case-sensitive or you’d be sunk already, right?
Nick: Right. Right.
Jason: PinfoB? Well, I don’t know, fob sounds like freight on board, which is where you’d get things delivered. And so, I guess PinfoB is something that locates where all those things are so that when drivers are going around making their deliveries like UPS, but also other guys, they know where to go, they’ve got it on their mobile devices and it optimizes their routes.
Nick: Wow. No. However, I think I’m now going to find that company and sell them the name or I’m going to go start it. That was great.
Jason: All right. What is PinfoB?
Nick: PinfoB, it actually stands for personal information broker, which is what we do.
Jason: Okay.
Nick: And so, we take your personal and consumer information and then we sell it, but then we give you the money.
Jason: Right. That’s interesting.
Nick: Yeah. And so, the benefit to the customer is that they get a little bit of money. It won’t be more than like $20 to $25 a month, but then they also, because we know a lot about them, they won’t get junk mail from us, they’ll get actually targeted relevant stuff, offers, deals, etc. And then on the client side, we can super, super target e-mail campaigns and whatever other things.
Jason: Yeah, we get that part. That’s super. They’ve opted in and you have all their information and it’s probably accurate. They’re not just guessing because my grandma gave me a subscription to, what was it, it was that weird little thin magazine, you know what I’m talking about.
Hamid: Lighthouse? Highlights?
Jason: Highlights? Oh that’s a good one, and all of a sudden we got sweepstakes. I was put in a category of: I must be a senior because you can’t possibly read this stuff if you’re not over 67 and so I just got sweepstakes from then on. Hopefully, you can be more targeted than that.
Nick: Yeah, absolutely.
Jason: It sounds like people do this to you anyway, and so it sounds like life proceeds as before except you make $20 a month, which I guess is better?.
Nick: Right.
Jason: Do you have any control over this beyond that?
Nick: Well yes, our members have control over everything. So they can control whether or not it’s e-mail, voice messages, whether it’s text messages, however, they want to get contacted, and they choose what they’re giving us and what they’re not giving us, so we can really target it. So really it’s just half of the benefit is the money, the other half is information about stuff you want.
Jason: Okay. And what’s the question?
Nick: The question was: How do you know when to tell customers no.
Jason: Like what?
Nick: So that’s both sides, so we have really kind of client sides, so we try to do everything we can to make our clients as happy as they can possibly be.
Jason: Which client?
Nick: So clients would be the ad[...]
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By @ASmartBearWe’re back in gear with the podcast! We’ll be more regular now. Here’s the deets if you’re unfamiliar with how this works.
Audio attached here, downloadable on iTunes or below, and transcript below.
Listen to this episode with Nick from PinfoB.com to learn how to tell customers no.
Transcript
Automated transcription services provided by:
Announcer: Welcome to Smart Bear Live with Jason Cohen. In this episode, Jason speaks to Nick from PinfoB.com at the AZ Disruptors Kickoff meeting in December with co-host, Hamid Shojaee.
Nick: The name of the company is PinfoB.com.
Jason: Well, it’s certainly a very complicated company because the name is difficult to even spell. Lucky for you, domain names are not case-sensitive or you’d be sunk already, right?
Nick: Right. Right.
Jason: PinfoB? Well, I don’t know, fob sounds like freight on board, which is where you’d get things delivered. And so, I guess PinfoB is something that locates where all those things are so that when drivers are going around making their deliveries like UPS, but also other guys, they know where to go, they’ve got it on their mobile devices and it optimizes their routes.
Nick: Wow. No. However, I think I’m now going to find that company and sell them the name or I’m going to go start it. That was great.
Jason: All right. What is PinfoB?
Nick: PinfoB, it actually stands for personal information broker, which is what we do.
Jason: Okay.
Nick: And so, we take your personal and consumer information and then we sell it, but then we give you the money.
Jason: Right. That’s interesting.
Nick: Yeah. And so, the benefit to the customer is that they get a little bit of money. It won’t be more than like $20 to $25 a month, but then they also, because we know a lot about them, they won’t get junk mail from us, they’ll get actually targeted relevant stuff, offers, deals, etc. And then on the client side, we can super, super target e-mail campaigns and whatever other things.
Jason: Yeah, we get that part. That’s super. They’ve opted in and you have all their information and it’s probably accurate. They’re not just guessing because my grandma gave me a subscription to, what was it, it was that weird little thin magazine, you know what I’m talking about.
Hamid: Lighthouse? Highlights?
Jason: Highlights? Oh that’s a good one, and all of a sudden we got sweepstakes. I was put in a category of: I must be a senior because you can’t possibly read this stuff if you’re not over 67 and so I just got sweepstakes from then on. Hopefully, you can be more targeted than that.
Nick: Yeah, absolutely.
Jason: It sounds like people do this to you anyway, and so it sounds like life proceeds as before except you make $20 a month, which I guess is better?.
Nick: Right.
Jason: Do you have any control over this beyond that?
Nick: Well yes, our members have control over everything. So they can control whether or not it’s e-mail, voice messages, whether it’s text messages, however, they want to get contacted, and they choose what they’re giving us and what they’re not giving us, so we can really target it. So really it’s just half of the benefit is the money, the other half is information about stuff you want.
Jason: Okay. And what’s the question?
Nick: The question was: How do you know when to tell customers no.
Jason: Like what?
Nick: So that’s both sides, so we have really kind of client sides, so we try to do everything we can to make our clients as happy as they can possibly be.
Jason: Which client?
Nick: So clients would be the ad[...]