On this podcast we give you the layman’s guide to Smart Beta. You could say some practical tips, in case you are tempted to invest in a Smart Beta fund.

Background:

On a recent podcast we talked about the beauty of Exchange Traded Funds (ETFs). We explained how a simple investment product has become centre stage for the entire investment industry. We highlighted how powerful a tool ETFs are for any investor.

But ETFs are over 40 years old, so we can hardly call them a recent innovation! 

So today we turn to a much newer investment product, that takes some of the best elements of both ETFs and active asset management, combining them into a low cost and potentially superior service. 

What is it? It’s called Smart Beta.