On this episode of the Totally Radvertising Podcast, Damian and Dale are joined by Zack Litwack, founder of Fourth Quarter. Zack shares insights from his unique business model of investing in promising startups while driving their growth through data-driven performance marketing. The conversation explores how Fourth Quarter uses their "high tempo testing" methodology and ICE (impact, confidence, ease) scoring framework to prioritize marketing experiments for maximum ROI. They discuss the balance between creative impact and testing efficiency, the power of memorable jingles, and why YouTube is increasingly outperforming Meta platforms. Whether you're an early-stage founder looking for growth signals or a marketer trying to balance experimentation with big creative swings, this episode delivers actionable insights from the frontlines of startup marketing.

6:07 The power of jingles in marketing
18:58 Fourth Quarter's unique model
21:40 High tempo testing methodology
25:30 The ICE scoring framework
33:10 YouTube vs Meta platform performance
44:45 Exploring new marketing channels

"Marketers today have to be part artist and part scientist."

https://fourthquarter.com/
https://www.creatably.com/