On this episode of the Deal Farm®, Kevin and Ken talk with Brad Baldridge about his journey from real estate investor to one of the country's top college planning consultants. Brad shares how he helps business owners and parents plan ahead, save smart, and use creative tax strategies to pay for college without draining their cash flow. They dive into how hiring your kids, tuition reimbursement, and 529 plans really work — and why starting early makes all the difference. If you've got kids and college costs on your mind, you won't want to miss this practical and eye-opening conversation.