Redefining Executive Career

Smart Compensation: What Works in Emerging Markets? ft. Arif Ender


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Smart Compensation: What Works in Emerging Markets?

How can companies design compensation strategies that truly work in emerging markets, and how should candidates assess offers in these fast-growing economies?

In this episode of Uplifting Leaders, “Smart Compensation: What Works in Emerging Markets?,” we sit down with Arif Ender, Director of Compensation (EMEA & LATAM) at Palo Alto Networks, to unpack the realities, opportunities, and misconceptions of building competitive rewards packages in dynamic regions.

Hosted by Serap Zel, Founder & CEO of Uplift, this episode explores:

  • The most common misconceptions companies have when entering or scaling in emerging markets

  • How base pay, bonuses, equity, and benefits expectations differ between emerging and developed markets

  • Key levers for attracting top talent when budgets are limited

  • The role of transparency and communication in shaping successful compensation strategies

  • What mid-senior professionals should look for beyond salary when evaluating offers

  • The biggest pitfalls candidates face when moving into or across emerging markets—and how to avoid them

  • Actionable advice for both founders entering a new market and candidates making career moves in emerging economies

🎙 Host: Serap Zel, Founder/CEO – Uplift
🎙 Guest: Arif Ender, Director of Compensation (EMEA & LATAM) – Palo Alto Networks

👉 Tune in for clear, practical insights on designing—and securing—compensation packages that work in diverse, fast-growing regions.

#upliftingleaders #compensationstrategy #emergingmarkets #talentattraction #futureofwork #upliftpeople

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Redefining Executive CareerBy Uplift