The last few years have seen the cycling industry not only responding to COVID lockdown and supply chain shortages, but to increasing environmental regulation, changing consumer habits, and heightened awareness.

With those challenges come opportunities for smart and connected technologies. For example, responding to changing consumer habits enables new ways of working to deliver value while also providing tangible sustainability dividends.

We are here at Brompton to speak with Julian Scriven, the managing director of Brompton Bike Hire, to find out whether Brompton was already positioned to benefit from these changes or whether a company, famously consistent, is beginning to evolve.

Links to key things discussed:

https://bromptonhire.com
https://cyclingindustry.news/brompton-by-subscription-pilot-launches-in-germany/
https://www.linkedin.com/in/jadeneville/?originalSubdomain=uk
https://www.park-active.co.uk
https://www.britishparking.co.uk
https://zagdaily.com/places/brompton-turns-petrol-station-into-green-transport-hub-for-car-free-day/
https://www.thestar.co.uk/business/citys-metals-skills-helps-brompton-build-lightest-bike-ever-3542372
https://circularcycling.nl

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