In this episode, I coach Trisha, a birth worker navigating how to best use a recent financial windfall. We dive into balancing big decisions—like investing in a marketing program—against other priorities like organic strategies, childcare, self-care, and creating business momentum.

We explore actionable tips tailored for doulas and birth workers, including leveraging local Facebook groups, improving online presence with a Google business listing, and refreshing a website to attract the right clients. I also share insights into balancing family demands with business growth and making thoughtful financial choices that align with long-term goals.

Whether you’re in birth work or another small business, this episode is packed with practical advice to help you grow sustainably while staying true to your values. If you’re considering a big investment or just need ideas for smarter marketing, tune in for inspiration and support!