In this insightful episode, we are thrilled to welcome Karen Hayward, Managing Partner at Chief Outsiders. Karen shares her extensive experience and insights from her 12-year journey with the largest national consulting firm of senior executives, focusing on fractional leadership and marketing strategy. Learn about the importance of having a well-structured marketing plan, how to avoid the common pitfalls of random acts of marketing, and the evolving role of sales and marketing in a remote world. Karen also provides valuable advice on how to build effective go-to-market strategies, improve sales processes, and leverage AI tools to enhance domain authority and content strategy. Tune in for a comprehensive discussion that covers both high-level strategic thinking and actionable tips for sales and marketing professionals.