Part of a series of conversations with leaders and innovators in the social business space, hosted by Social: IRL Principal Ben Smith, and Expion VP of Strategy, Zena Weist. Learn more at http://smartsocial.biz.

Mark Fidelman is the Managing Director of social business agency, Evolve, and the Socialized and Mobilized Columnist on Forbes. He's also Conference Director at premier social business conference, BusinessNext Social. His experience includes more than two decades of technology sales and marketing with organizations including A.T. Kearney, EDS, CT Space and Autodesk. Mark draws upon his experience as a Chief Social Strategist where he led numerous social initiatives and programs while working in partnership with companies like Microsoft and IBM.

Recorded: February 21, 2013.