Smart speakers are an interesting medium for marketers. Especially if you’re marketing to an international audience.

The first-ever South African version of the Infinite Dial Study revealed that awareness of smart speakers is:

78% in America

81% in Australia

65% in Canada and Germany

South Africa is about 1.5 years behind the US, according to predictions. So, if you’re working on an international scale, consider looking beyond your country to other countries and markets to learn from them and get ahead of the curve.

You can read the full study and find more marketing resources at Creative Marketing Brief.