Back in 1995, I was a “lateral entrant” into the Daimler Group as the Head of Communications of Mercedes-Benz. At that time, preparations for the launch of the smart brand were in full swing, providing plenty of material for discussions between advocates and opponents of this revolutionary concept of a new kind of urban mobility. Now we are celebrating 20 years of smart – a personal review.

smart turns 20: 20 years of thinking forward

In Daimler’s online magazine, we want to talk about the people behind this company. Our focus is on three points: Firstly, we want to deal with topics that are relevant for society, relevant in terms of technology or relevant in terms of our strategy. Secondly, we want to show the many faces that Daimler is made of. And thirdly, we want to explain what this company does – and why it does so. You could even go as far and say: If our website with its daily news is something like a Daimler newspaper – then the Daimler Magazine is our weekend supplement.

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smart turns 20: 20 years of thinking forward

smart turns 20: 20 years of thinking forward